SELLING SHARE RATIO = TOTAL SALES/SHARES OUTSTANDING TOTAL_CUMULATIVE POPULATION.
This is a metric used in the valuation of small companies that are not traded on any stock market， so as to allow for comparison with publicly held businesses. You can read up about this and what it means at http：//www.investopedia.com/articles/guide-to-financial-ratios/0317/population-ratio.asp#axzz2jZsQKiXO
The key point being here is there will always be an issue around whether you believe or don’t believe these numbers represent your value proposition. And we have never really been able to measure sales effectively from our clients' business models. We need to know who buys what product and how much they pay. In other words， if we were buying shares today would we buy more？ There should also be some idea where you think you might sell to down the road (when cashflow starts coming out). To me this just highlights issues like trust and honesty and confidence building which go far beyond financial analysis... but I am writing now only because my last comment was too long. Hmmmmm！！！
